Straight & Smooth Hair: Chemical-free

The Alpha Keratin hair care line by Selective Professional is the first plant-based keratin hair straightener. The innovative formula consists exclusively of plant-based keratin, a complex of amino acids, wheat and soya that is compatible with human hair. The high-quality care system soothes and restructures severely damaged hair for up to 12 weeks.

In this blog post, we'll elaborate on all the looks that can be created with Alpha Keratin - a product line suitable for all hair types.

Straight-Up: Straight hair

Straighten the hair in just 9 steps and hold that lasts up to 12 weeks.

1. Cleanse: Wash the hair with shampoo 1. Repeat the application to remove all dirt and styling residues.
2. Dry: Gently dry the hair with a towel. Comb the hair and blow-dry it partially or completely, depending on the hair type (natural hair 100%, processed or stressed hair 80%).
3. Application: Divide the hair into 4 sections and apply the smoothing agent 2 with a brush (50-100g). Wear protective gloves then massage the product thoroughly onto the hair. You can use a fine-toothed comb to distribute the product through the lengths of the hair.
4. Activate: Put on the thermal cap and leave it on for 20-25 minutes.
5. Dry: Dry the hair (without rinsing) with a hairdryer and a paddle brush.
6. Smoothing: Divide the hair into 0.5 cm wide sections and straighten each section 8-10 times at 200°C (thick hair) to 220°C (natural hair) with a straightening iron.
7. Rinse: Rinse out the product thoroughly after straightening. Only use Alpha Keratin Maintenance Shampoo if the hair needs to be washed afterwards.
8. Care: Now apply the care mask 3 and leave it on for 3-5 minutes.
9. Styling: Style the hair as desired. The result lasts up to 12 weeks.

Wave-On: Defined curls

Farewell to frizzy hair and define curls that lasts up to 4 weeks.

1. Wash: Wash the hair with shampoo 1. Repeat the application to remove all dirt and styling residues.
2. Application: Divide the hair into 4 sections and apply the smoothing agent 2 with a brush (15-20g). Wear protective gloves then massage the product thoroughly onto the hair. You can use a fine-toothed comb to distribute the product through the lengths of the hair.
3. Activate: Put on the thermal cap and leave it on for 15-20 minutes (expose the hair to a warm environment or apply heat).
4. Dry: Dry the hair (without rinsing) with a hairdryer and a paddle brush.
5. Rinse: Rinse the hair thoroughly with lukewarm water. (Do not shampoo)
6. Care: Now apply the care mask 3 and leave it on for 3-5 minutes.
7. Styling: Style the hair as desired. The result lasts up to 4 weeks.

Sweet Waves: Soft waves

Soft waves instead of frizzy hair with this routine! Lasts up to 6 weeks

1. Wash: Wash the hair with shampoo 1. Repeat the application to remove all dirt and styling residues. Dry the hair carefully with a towel.
2. Application:Divide the hair into 4 sections and apply the smoothing agent 2 with a brush (15-20g). Wear protective gloves then massage the product thoroughly o
3. Activate: Put on the thermal cap and leave it on for 10 minutes (expose the hair to a warm environment or apply heat).
4. Dry: Dry the hair (without rinsing) with a hairdryer and a paddle brush.
5. Smoothing: Divide the hair into 1-2 cm wide sections and straighten each section 3 times with a straightening iron.
6. Rinse: Rinse the product thoroughly with lukewarm water after straightening. (Do not shampoo)
7. Care: Now apply the care mask 3 and leave it on for 3-5 minutes.
8. Styling: Style the hair as desired. The result lasts up to 6 weeks.

Zero-Frizz

1. Wash: Wash the hair with shampoo 1. Repeat the application to remove all dirt and styling residues. Dry the hair carefully with a towel.
2. Application: Divide the hair into 4 sections and apply the smoothing agent 2 with a brush (50-100g). Wear protective gloves then massage the product thoroughly onto the hair. You can use a fine-toothed comb to distribute the product through the lengths of the hair.
3. Activate: Put on a thermal cap and leave it on for 20 minutes. (expose the hair to a warm environment or apply heat).
4. Rinse: Rinse the product thoroughly with lukewarm water after straightening. (Do not shampoo)
5. Care: Now apply the care mask 3 and leave it on for 3-5 minutes.
6. Styling: Style the hair as desired. The result lasts up to 6 weeks.

Deep Restoration: Deep restructuring

1. Wash: Wash the hair with shampoo 1. Repeat the application to remove all dirt and styling residues. Dry the hair carefully with a towel.
2. Application & care: Mix 1 part of the smoothing agent 2 with 3 parts of the conditioning mask 3. Apply the mixture as you would a hair mask and comb through to the ends.
3. Activate: Put on the thermal cap and leave it on for 5-10 minutes.
4. Rinse: Rinse the product thoroughly with lukewarm water after straightening. (Do not shampoo)
5. Styling: Style the hair as desired.

Shape n' Style: Post-treatment care for longer durability

1. Application with water: Pour 10 g of smoothing agent 2 and 90 g of water into a spray bottle. Spray all over the hair.
2. Styling: Style the hair as desired.